Natural canine nutrition

From product formulation to individual feeding guidance

Science-based support for pet food businesses and dog owners, with a specialist focus on raw, air-dried, freeze-dried, fresh, and other minimally processed dog foods.

I represent a business I need help with my dog

For pet food businesses

Product development and formulation

Professional support for businesses developing natural dog food, treats, supplements, or new product concepts.

Recipe formulation and nutritional balancing
Raw, air-dried, and freeze-dried product development
Ingredient selection and recipe optimisation
Nutritional calculations and product evaluation
Production process and product quality support
Feeding guidelines and technical product information
Existing recipe review and reformulation

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For dog owners

Individual nutrition guidance

Personal support for owners who want to understand what and how to feed their dog.

Evaluation of your dog's current diet
Natural feeding and food selection guidance
Raw, air-dried, freeze-dried, and fresh feeding options
Feeding amounts and meal planning
Life-stage and activity-specific nutrition
Nutrition support for dogs with individual needs
Diet planning alongside veterinary care when appropriate

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Specialist focus

Natural and minimally processed dog food

Raw food Air-dried food Freeze-dried food Natural treats Animal-based ingredients

My work focuses on diets built around high-quality animal ingredients and processing methods that preserve nutritional value while supporting food safety, practicality, and product quality.

About the expert

Kerit-Lii Joasoon, MSc Food Science

I am a food technologist with professional experience in dog food development, recipe formulation, ingredient selection, nutritional evaluation, and production.

I combine food science with practical canine nutrition knowledge to help businesses create better products and dog owners make informed feeding decisions.

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Work with me

Tell me what you need help with

Whether you are developing a dog food product or looking for individual nutrition guidance for your dog, start by describing your situation, goals, and main questions.

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Information and consultations provided through this website do not replace veterinary examination, diagnosis, or medical treatment. Dogs with diagnosed or suspected health conditions should remain under the care of a veterinarian.